Turn opinion sharply in favour of the industry, so that opposing mining means opposing the communities, jobs, and prosperity it creates.
Summer 2026 Mining Industry Defence Plan
The Battle Plan. For Canadian Mining.
The Summer 2026 Industry Defence Plan. A coordinated, multi-front campaign to defend Canadian mining and prepare the electorate.
The Problem
Regulations, costs, and delays keep mounting. BC mining is under coordinated attack, and the public doesn’t know it yet.
- Permitting timelines have doubled since 2017
- Hostile legislation like DRIPA has been wielded against the industry
- Regulatory uncertainty has made BC toxic to investment
- The public doesn’t fully understand the cost of the war on BC mining
- Attacks on the mining industry require a political response
“An attack on mining must become an attack on the public. That is the strategic objective. Everything else is in service of that outcome.”
The Coordinated Response
Political problems require a coordinated political response.
Engineer a coordinated, multi-pronged campaign to pressure governments to reverse onerous regulatory burdens affecting member investments.
Prepare the electorate for the next election based on candidates’ and parties’ stance on mining and resource development.
Campaign Initiatives
Eight fronts.
One coordinated campaign.
Every initiative below is a distinct line of operation, each with its own audience, its own channel, and its own role in the campaign. They work alone. They are designed to work together.
Digital Ad Campaigns
Eight targeted flights across Meta, Google, and Twitter, each aimed at a different audience. The message reaches people who would never seek it out themselves.
Instagram Network
Twelve weeks of coordinated activation across the full partner network. One unified message deployed simultaneously from every account at once.
Radio
Drive-time AM radio reaching the BC Lower Mainland working public and the North Island market. The audience that votes, works in the industry, and responds to economic arguments.
Short-Form Video Ads
Five produced ads that connect mining to what Canadians already care about. Opinion moves through feeling, not argument.
Long-Form Video Series
Three on-camera pieces with Bedrock’s founder. The credibility layer, and the primary asset for converting prospects into members.
BC Mining Documentary
A full-length film screened for politicians, distributed to media, and deployed at events. The asset that outlasts the campaign.
Op-Eds & Investigative
Six commissioned op-eds placed in major regional newspapers and outlets. One investigative piece with on-site mine access, placed with an independent media outlet. Publications that brief decision-makers.
Forum & Industry Outreach
The Bedrock Mini Forum at Week 7, with 40 to 60 industry leaders. A sector-wide petition and outreach to 1,000+ contacts.
Traditional & Independent Media
The voices that shape the debate.
Activated on behalf of the industry.
Because the people who read regional papers are the ones who shape local opinion and brief politicians.
Six commissioned pieces by established columnists. Reach: 500,000+ readers.
Because the working, tax-paying public is on AM radio on the way to work.
Drive-time buy across BC news-talk radio. Two spots, four weeks.
Because no outlet has told the real story of Canadian mining. Until now.
On-site mine access. A commissioned piece in a tier-1 outlet, fully promoted.
Because video travels further and lands harder than anything else we produce.
Full-length, professionally produced. Screened for politicians, distributed to media, used at member events.
Industry Mobilization & Field Operations
The ground game.
A private industry forum at Week 7. 40 to 60 operators, executives, advisors, and capital partners. The primary in-person member acquisition event of the campaign.
Sector-wide petition mobilizing professionals, workers, and community members. The list becomes a direct lead generation tool and a public demonstration of support.
Coordinated outreach to 1,000+ contacts across the Bedrock database. AI-assisted personalization at scale. Converts warm contacts into members, cold contacts into subscribers.
A private engagement with senior political leadership. Briefing on the industry’s operating conditions, regulatory burden, and the public affairs case for resource development. Political relationships built before they’re needed.
The Deployment
Twelve weeks. One sequence.
An approximate sequence across the deployment. Timing flexes as the campaign develops.
Baseline
- Baseline opinion polling
- Industry petition opens
- First op-ed placed
- Video production begins
Open Salvo
- Digital ad flights launch
- Instagram network activates
- Founder video series #1
- Op-ed #2
Build
- Influencer activations begin
- Podcast feature
- Opposition-leader engagement event
- Op-ed #3
Field & Forum
- Founder video series #2
- Investigative journalism piece
- Bedrock Mini Forum
- Op-ed #4
Peak
- BC mining documentary
- Founder video series #3
- Engineered media moment
- Op-ed #5
Proof & Close
- Endline opinion polling
- Final op-ed
- Results synthesis
- Post-campaign opinion report
Sustained throughout
Paid digital, the Instagram network, influencer activations, radio advertising, the industry petition, and ongoing outreach run continuously across the full deployment.
Capital Allocation
Where the budget deploys.
The Summer 2026 Industry Defence Plan, broken down by where every dollar of the deployment budget goes across twelve weeks.
Total Battle Plan Budget
$422,000CAD
Deployment
SDP26
12-week budget
Management, Support & Research
The infrastructure behind the campaign.
Professional campaign management across the full 12-week activation. Every channel aligned, every partner briefed, every deliverable shipped on schedule.
The State of Mining public opinion report. Professionally designed, distributed to members, media, and political contacts. The document Bedrock becomes known for.
600,000+
British Columbians Reached
12
Weeks
15+
Partner Entities
1
Coordinated Campaign
Founding Membership
The organizations that join Bedrock now
will help define the terms of the debate.Access Is Reviewed · All Inquiries Confidential · Founding Rate Available Now